Driving Change with Strategic Marketing
The Strategic Marketing Playbook provides organisations with a comprehensive guide for navigating pivotal moments.
Our Services | Purpose Activation
Social Media For Brand Building
A purpose-led retainer program to build consistent, engaging, and strategic brand visibility across social media channels. Includes content strategy, post design, copywriting, platform-wise formats, and calendar management to ensure your brand stays relevant and recognised.
GO-TO-MARKET STRATEGY
A strategic launch framework for new products, services, or markets, combining category mapping, value proposition design, and core asset development. Includes brand positioning, messaging direction, and sales-centric tools to ensure a focused, impactful entry into the market.
Strategic Program Development
Designing end-to-end campaigns or organisational programs that align business goals with brand purpose. This includes defining objectives, messaging architecture, content themes, delivery channels, and metrics. Creating a coherent program structure that can be owned by internal teams or externally activated.
Strategic Events Kits
A comprehensive communication kit designed to elevate internal or external events with strategic clarity and brand alignment. Includes event theme, content flow, presentation templates, promotional material, and on-ground assets, ensuring consistency, engagement, and purpose-driven impact.
Customer Events (Small)
A tactical communication kit for intimate customer events such as product demos, networking mixers, or loyalty gatherings. Includes invite design, event theme, presentation template, standee/banner design, and takeaway materials—created to deliver a cohesive, branded experience on a modest scale.
Exbihition & Conference Strategic Communication (Large)
A full-scale strategic communication program for large-format trade shows, exhibitions, and industry conferences. Includes pre-event positioning, booth narrative, visual language, presentation design, giveaway themes, video loops, and team talk tracks—ensuring your brand stands out, engages meaningfully, and delivers a lasting impression.
Brand Identity Design (Logo And Logo Guidelines)
Creation of a distinctive logo and visual identity system that reflects your brand’s purpose, personality, and market position. Includes multiple logo options, colour palette, typography, usage rules, and a mini brand manual to ensure consistent application across touchpoints.
Website Ux Design
A user-centric website design service focused on aligning brand purpose with functional flow, content prioritisation, and visual clarity. Includes information architecture, wireframes, homepage + inner page designs, and ux recommendations to ensure a seamless, conversion-ready digital experience.
CORPORATE STORY (FILMS) 90 SEC
A purpose-driven brand film that captures your company’s journey, values, impact, and vision—told through powerful visual storytelling. Includes scripting, interviews, footage planning, motion graphics, and editing to create a flagship video for investors, partners, and employees alike.
Sales Enablement Programs Or Tool Kits
A strategic package of customer-facing tools designed to equip sales teams with clarity, confidence, and conversion power. Includes pitch decks, product presentation templates, one-pagers, faqs, and visual aids—aligned with brand messaging and buyer needs to drive more impactful conversations.
Digital Demand Gen Campaign
A strategic campaign designed to generate qualified leads and market interest through purpose-aligned digital content. Includes campaign strategy, value proposition messaging, landing page copy, emailers, social posts, and lead nurturing flows—built to drive conversion without paid media involvement.
In times of significant change, such as mergers, acquisitions, or major transformations, having a robust marketing strategy is not just beneficial—it’s essential. Strategic leaders must ensure that the company’s vision is communicated effectively across all levels of the organisation and to external stakeholders because, without a clear, comprehensive plan, even the most well-conceived strategies can fall short.
Stratacom’s Strategic Marketing Playbooks and Campaigns are designed to guide organisations through pivotal moments of change. Whether you’re launching a new product, navigating a merger, or executing a high-impact campaign, our approach provides more than just high-level strategy. We deliver detailed execution frameworks, communication assets, and tactical roadmaps to ensure that every initiative is implemented effectively. From structured, long-term playbooks to agile, results-driven campaigns, we equip your business with the tools to drive seamless execution and measurable success.
Built with meticulous planning, in-depth market research, and careful brand alignment, our strategies are designed to scale as your business grows. Whether through sustained strategic playbooks or fast-moving campaigns, we help ensure that your vision translates into action, resonates across every level of your organisation, and delivers long-term success across all channels and touchpoints.
Planning for Change: Setting the Foundation
Whether it's launching a new product, navigating a merger, or executing a mission-driven campaign, the right planning is key. Our strategic approach starts with in-depth market research, competitive analysis, and alignment of your brand’s direction. We collaborate with leadership to define clear goals and target audiences, ensuring that marketing strategies—whether through structured playbooks or dynamic campaigns—drive meaningful organisational change. Our process equips you with a clear roadmap, whether you're looking for long-term strategic guidance or an immediate impact through campaign execution.
Bridging the Gap: Translating Strategic Decisions into Action
Strategic decisions made at the top often fail to translate effectively across all levels of an organisation or its external audience. That’s where we come in. Our expertise bridges this gap, ensuring that your strategic direction is not just well-defined but also effectively communicated and executed. Whether through structured playbooks that provide detailed frameworks or high-impact campaigns designed for rapid execution, we ensure clarity at every level. From internal alignment tools to customer-facing messaging, we create assets that amplify your vision across all touchpoints.
Independent Consulting Expertise: Adding Strategic Value
Stratacom goes beyond execution—we will help you refine and strengthen your strategic direction. With two decades of consulting expertise, we'll provide valuable insights, challenge assumptions, and anticipate blind spots. Whether we’re crafting a long-term playbook or shaping an agile marketing campaign, we ensure that your approach is adaptable, results-driven, and built for impact. Our strategic guidance helps you navigate change confidently, ensuring that every initiative—be it a structured roadmap or a time-sensitive campaign—delivers measurable outcomes.
Secrecy and Execution: Delivering Long-Term Impact
Whether you're rolling out a high-stakes campaign or developing a long-term marketing strategy, confidentiality is at the core of our process. Our engagements are designed for precision and impact—ensuring that your moves are executed at the right moment. Campaigns are developed with agility, allowing for swift execution, while playbooks provide a structured approach to sustained growth. With a focus on both immediate results and long-term success, we equip you with the strategy, messaging, and executional support needed to drive meaningful change.
Ready with your pivoting strategy?
We create Strategic Marketing Playbooks designed to empower you during times of change. Whether navigating a merger, launching a new product, or driving demand in a competitive market, our playbooks give you the tools, assets, and strategies to succeed. With our consulting experience, we not only translate your strategy but enhance it, ensuring that your organisation is prepared for any challenge. Contact us today to begin building a playbook that drives results and scales with your business.